Peter G. Strahm: A Trustworthy Leader in the Consumer Goods and Beverage Industry

Peter G. Strahm is a dynamic executive with a rich history of driving innovation, strategic leadership, and exceptional results in the consumer goods and beverage industry. Armed with a Bachelor of Science dual degree in Marketing and Information Decision Sciences from Fordham University, he further honed his skills through executive education, including a Master of Business Administration from Wagner College and as a Doctor of Management candidate in Organizational Leadership (EBD) from the University of Phoenix. Peter embodies a relentless commitment to excellence, honesty, and sustainable growth.

Executive Roles at Leading Companies

Peter has held executive positions at industry giants such as PepsiCo, R.J. Red Bull N.A. Inc, Snapple Natural Beverage Co, and Snapple Distribution Company. His diverse experience includes serving as Vice President of Sales – USA/Canada for Urban Juice and Soda Company, President/CEO – Mr. Natural Inc. for Snapple Distribution Company. CEO-Nth Degree Innovations Inc, CEO/COO -Stewarts Enterprises Inc, and CEO-Bounce Back Distribution LLC.

Strategic Leadership at Red Bull North America Inc.

From 2000 to 2009, Peter served as Vice President/General Manager – East Business Unit at Red Bull North America Inc. In this role, he established an original business unit aligned with the company’s finance, marketing, and distribution initiatives. Peter's strategic vision and operational expertise were instrumental in successfully defending the #1 energy drink position for close to 10 years, negotiating agreements with 31 distributor partners throughout the Northeast and mid-Atlantic states, and creating a $450 million revenue-generating business from a start-up.

Pioneering Leadership at Drink King Distributing Company

As the founder and CEO of Drink King Distributing Company Inc. from 2011 to 2019, Peter spearheaded the creation of a direct-store-distribution organization that efficiently supplied food and beverage products to the greater New York and New Jersey metro area marketplace. His visionary leadership laid the foundation for launching sales and marketing campaigns for both established and emerging brands, including Sparkling ICE, Polar Seltzers, AquaHydrate, Hubert’s Lemonade, Tate’s Cookies, Aqua Ball, Everfresh, Nth Degree, Eternal Water, Gerolsteiner, Bang Energy Drink, and Celsius brand lines.

Consulting and Current Ventures

Transitioning from his corporate roles, Peter refocused on PGS Management & Consulting, LLC which he founded in 2010. He has provided expert guidance to clients in various stages of their businesses, offering insights on marketing, sales, distribution, financial budgeting, and organizational development processes. Today, Peter continues his consulting journey as CEO of FullScope Solutions Inc., a consulting group dedicated to guiding and launching innovative brands across multiple categories. His strategic leadership and commitment to excellence continue to drive success, shaping the future of the consumer goods and beverage industry.

Conclusion

Peter G. Strahm's journey in the consumer goods and beverage industry is marked by a relentless pursuit of excellence, visionary leadership, and a commitment to driving meaningful change. As a pioneering leader, Peter's impact resonates far beyond the boardroom, shaping the future of the industry and inspiring the next generation of leaders to push boundaries and create lasting impact.

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