Mark Leonard: A Strategic Leader in Retail Consumer Packaged Goods (CPG) and Prepaid Financial Services

Mark Leonard is an accomplished executive with a career spanning twenty-five years in the retail consumer packaged goods (CPG) and prepaid financial services industries. With a focus on strategic leadership, business development, sales operations, and creating shareholder value, Mark has been instrumental in driving growth and innovation throughout his career.

Trailblazing Leadership in Retail Technology and Prepaid Financial Products

Mark's career commenced in 1996 in sales with Silicon Valley start-ups, where he quickly rose through the ranks to become President of Astoria Software. His tenure at Astoria culminated in the successful sale of the company to Topical Net, showcasing Mark's entrepreneurial spirit and leadership abilities.

Driving Growth at Blackhawk Network

In 2004, Mark joined Blackhawk Network, a division of Safeway, with a focus on introducing prepaid financial products into retail. As Senior Vice President of Business Development, Mark played a pivotal role in expanding Blackhawk's evolution. His strategic vision and leadership built Blackhawk's organization from the ground up, establishing key partnerships with major retail chains.

Executive Leadership at Incomm Inc

Mark's impact continued at Incomm Inc, where he served as Executive Vice President of Business Development. Tasked with driving Incomm's evolution in the competitive prepaid financial services market, Mark oversaw all of Sales and Business Development. His leadership resulted in successful acquisitions and partnerships with major retailers, solidifying Incomm's position as a leader in the industry.

Entrepreneurial Ventures

In 2016, Mark founded Cashcow, a technology platform focusing on loyalty programs, digital coupons, and affiliate partnerships in the retail sector. He later served as CEO and President of ProVision Interactive Technologies, leading the company through a period of growth and innovation in 3D hologram technology and digital coupon platforms.

Consulting and Board Leadership

Mark's expertise extends beyond executive roles, as he actively consults with various companies and serves on multiple Boards of Directors in the US and China. His strategic insights and industry knowledge have been instrumental in evaluating companies for investment and driving growth in technology, retail, and financial services sectors.

Conclusion

Mark Leonard's career is characterized by a relentless pursuit of innovation, strategic leadership, and driving growth in the retail consumer packaged goods and prepaid financial services industries. His entrepreneurial spirit, coupled with his strategic vision, has shaped the trajectory of numerous companies and continues to inspire change and innovation in the ever-evolving landscape of retail and financial services.

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